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Merchandise
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Featured products
Commemorative Book – 50 Years of Smiles
Summerfest 50 Commemorative Book will be shipped to you.
Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival!
$5.00
Summerfest Heather Knit Beanie
This heathered acrylic blend knit beanie features a faux leather patch debossed with "Summerfest" on the front. You won't want to go out this winter without one.
$20.00
DIY Holiday Ornament Kit
Complete your Holiday Collection with this Limited Edition Summerfest DIY holiday ornament.
$20.00
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Big Rig Cap
Get your head in the game with this tri-color trucker hat. Made for the Big Gig, it also sports the Summerfest smile on the side and Milwaukee embroidered on the back.
$28.00
Black Denim Jacket
Rock the Big Gig this year with this Summerfest Denim Jacket. These jackets run small, make sure to size up when ordering
$45.00
Black Sand Wash Cap
Vintage Black sand washed unstructured cap with two color felt applique on front and adjustable felt strap on back, by American Needle.
$28.00
Black Sunset Full Zip Hood
Experience Summerfest vibes year round in this super soft black full zip hooded sweatshirt with front and back imprint.
$49.00
Blue Tie Dye Shorts
Be cozy and stylish this summer with these shorts. Official 2019 Summerfest badge on the side.
$20.00
Bluejay Cap
Blue jay, gold and white, tri-colored trucker hat with embroidery on front and Milwaukee on back with snap closure.
Orders will ship July 10
$28.00
Bluejay Go To Tee
Combine your love of Summerfest with the People's smile on this super soft signature vintage wash 100% cotton tee with screen printed design.
$29.00
Bluejay Heather Hoody
Show your love of Summerfest with this heather blue People's smile tri-blend double knit hooded pullover.
$49.00