Tickets

2026 Early Bird General Admission Ticket Pricing: Now through December 31 - $22.00; Jan 1 - Feb 28, 2026 - $25; March 1 - April 30, 2026 - $28; May 1 - June 18, 2026 - $30; June 19 - July 4, 2026 - $33.

A Summerfest General Admission ticket / Multiday pass allows access to the Summerfest grounds and festival stages during operating hours (Noon-Midnight). Festival tickets and passes are not valid for admission to American Family Insurance Amphitheater shows. A separate American Family Insurance Amphitheater ticket is required for Amphitheater shows during Summerfest.

If you purchase an American Family Insurance Amphitheater ticket (during Summerfest) please note that it includes your same-day admission to the Summerfest grounds and festival stages. Please visit Ticketmaster.com for Amphitheater show tickets.

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Tickets, Parking, and Gift Cards are not refundable

We appreciate your support of Summerfest presented by American Family Insurance. As a private, not for profit, 501(c)(3) Wisconsin corporation your ticket purchase makes it possible to continue to produce Summerfest.

Planning for a group? Our discounted group ticket program offers the opportunity to receive tickets at the lowest price through the Summerfest Business Alliance membership. Contact our experienced sales team at 414.270.6476 or email us at [email protected]