Featured products

2020 U.S. Cellular® Power Pass Holiday Deal

Limited Time Offer!

We've got the perfect holiday gift. Live music, once in a lifetime memories, atmosphere, lakefront breezes, and more - not to mention a certain coolness factor. Get one (1) U.S Cellular® Power Pass and one (1) $20 gift card to use on drinks, food, merchandise, and tickets. This bundle is available for a limited time only, now through December 16.

$120.00

Big Rig Cap

Get your head in the game with this tri-color trucker hat. Made for the Big Gig, it also sports the Summerfest smile on the side and Milwaukee embroidered on the back.
$29.00

2020 U.S. Cellular® 3-Day Pass

Valid for one (1) general admission per day on three different days ($69.00 value) during public operating hours of Summerfest presented by American Family Insurance. This ticket is not valid for admission to American Family Insurance Amphitheater shows.
$57.00

Camo Cap

This adjustable camo cap will have you ready to rock this summer. Vintage Trucker Cap 100% heavy washed cotton twill unstructured cap with soft mesh back. Plastic snap back closure.
$29.00

Commemorative Book – 50 Years of Smiles

Summerfest 50 Commemorative Book will be shipped to you.

Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival!

$5.00