Featured products

2020 U.S. Cellular® Power Pass

ADMISSION - ALL 11 DAYS! $253 Value

This Pass grants the bearer one (1) admission per day to the festival grounds during public operating hours during the 11 days of Summerfest presented by American Family Insurance. This pass is non-transferable.

Not valid for admission to American Family Insurance Amphitheater shows.

$120.00

Big Rig Cap

Get your head in the game with this tri-color trucker hat. Made for the Big Gig, it also sports the Summerfest smile on the side and Milwaukee embroidered on the back.
$29.00

2020 U.S. Cellular® 3-Day Pass

Valid for one (1) general admission per day on three different days ($69.00 value) during public operating hours of Summerfest presented by American Family Insurance. This ticket is not valid for admission to American Family Insurance Amphitheater shows.
$57.00

Camo Cap

This adjustable camo cap will have you ready to rock this summer. Vintage Trucker Cap 100% heavy washed cotton twill unstructured cap with soft mesh back. Plastic snap back closure.
$29.00

Commemorative Book – 50 Years of Smiles

Summerfest 50 Commemorative Book will be shipped to you.

Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival!

$5.00