The models featured in the online store are local music and art educators and Summerfest fans.


All merchandise orders are received and shipped separately by our event merchandiser (The Specialized Marketing Group).

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2018 Adult Tie Dye

Spread the good vibes and let your true colors fly this summer with this 2018 Summerfest Tie Dye t-shirt.

Order now, shirts will be available to ship on 7/23


2018 Headliner Tee

Rep your favorite Summerfest artists with this lineup 2018 highlighted by the stunning silhouette of the Milwaukee skyline.

Baja Circle Tee

Got Summerfest fever? This Baja tee will have you ready to fest all day long!

Baja Poster Tee

This heathered oatmeal tee with a soothing Baja design will have you ready to party this summer.

Black Full Zip Hoodie

A classic look, this black Summerfest hoodie is perfect for just about every occasion this summer.

Black Vintage Hoodie

Be ready to rock the Big Gig this summer with this vintage black hoodie. A throwback design this lightweight hoodie will have you ready to fest no matter what the weather.

Brew City Pop Top Tee

This tee has the ultimate summer lineup featuring the best of the fest and a Brew City Pop Top design.

Bright Guitar Youth Tee

No matter what your style, Summerfest is for you! Rep the fest with this Summerfest guitar tee!