Merchandise

All merchandise orders are processed by our partner TSMGI.

Featured products

Red Wisconsin Tee

Keep the good times rollin' all year long in this Summerfest tee

$30.00

Support Live Music Cup Cooler

Support live music and enjoy a cold one at the same time. It's called multi-tasking.

$9.00

Commemorative Book – 50 Years of Smiles

Summerfest 50 Commemorative Book will be shipped to you.

Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival!

$5.00

Guitar Ornament

Show the winter months some summer love with this guitar ornament that's sure to keep you rockin' around your holiday tree

$30.00

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Youth Ivory Sherpa

Comfy and cozy, your little ones will look great rockin’ this ivory Sherpa quarter zip with embroidered Summerfest logo.

$35.00

Youth Spaceman Tee

Houston, we've got style....You're little astronaut will dance on the milky way wearing this spaceman tee at the World's Largest Music Festival.

$25.00

Youth Summerfest 99 Tee

Summerfest like it's 1999. This colorful vintage graphic has been brought back so your little one can rock the Big Gig in 90's style.

$26.00

2021 Bottlecap Magnet Set

Show your support for live music and local business with these collectable bottlecap magnets, made in Milwaukee by Orange Pops!

$20.00

Big Rig Cap

Get your head in the game with this tri-color trucker hat. Made for the Big Gig, it also sports the Summerfest smile on the side and Milwaukee embroidered on the back.

$28.00