Blue jay, gold and white, tri-colored trucker hat with embroidery on front and Milwaukee on back with snap closure.

Orders will ship July 10

Keep your festival traditions alive and rock in style with our Summerfest 2020 can coolers.

Put a smile on your face while you protect others. Double layer soft polyester mask has a sport mesh inner lining that includes a pocket to insert a filter for added protection. Soft elastic straps.

Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival!