Featured products

2019 U.S. Cellular® 3-Day Pass

The U.S. Cellular® 3-Day Pass is available for $57 ($69 value)

Our popular 3-day pass powered by U.S. Cellular®. Valid for one (1) general admission per day on three different days during public operating hours of Summerfest presented by American Family Insurance 2019, the 3-Day Pass represents a $69.00 value. This ticket can be printed at home or scanned from your mobile device if the ticket has been downloaded to your phone. This ticket is not valid for admission to American Family Insurance Amphitheater shows.

Commemorative Book – 50 Years of Smiles

Summerfest 50 Commemorative Book will be shipped to you. Limited Quantities.

Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival!

$23.00 $5.00

Limited Edition 2018 Commemorative Poster

Commemorative limited edition 18” x 24” four-color poster, designed and hand screen printed in Milwaukee on heavyweight paper. Only 500 posters will be printed and numbered. Price includes poster and shipping, poster frame is not included.

Summerfest’s HomeGrown Merchandise Collection features products designed and sourced locally.

$30.00 $20.00

2019 U.S. Cellular® Power Pass

The U.S. Cellular® 11-Day Power Pass is available for $120 ($253 value)- ADMISSION - ALL 11 DAYS!

Summerfest Admission: This Pass grants the bearer one (1) admission per day to the festival grounds during public operating hours during the 11 days of Summerfest presented by American Family Insurance. This pass is non-transferable.

These tickets are not valid for admission to American Family Insurance Amphitheater shows.


Summerfest Knit Pom Hat and Ticket Holiday Deal

The perfect stocking stuffer just in time for the holidays

Our Summerfest Knit Pom Hat along with a 2019 Summerfest general admission ticket.