Featured products

Summerfest 50th Black Tee

This is a must have, 100% ringspun cotton super soft athletic fit black tee with full color 50th logo imprint

Summerfest VW Bus Tee

Heather Grey fan favotrite tee with VW Bus graphic.

Limited edition Record Player Poster by Whaleskin

Commemorative limited edition 18” x 24” five-color poster, designed and hand screen printed in Milwaukee on uncoated heavyweight paper. Only 200 posters will be printed, numbered and signed by the artists. Price includes poster and shipping, poster frame is not included.

Summerfest’s HomeGrown Merchandise Collection features products designed and sourced locally.


Summerfest 50 Commemorative Book – 50 Years of Smiles

Summerfest 50 Commemorative Book will be shipped to you. Limited Quantities.

Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival!

$23.00 $5.00